<4%
Typical cold outreach.
Educational Email Courses (EEC)
One month of my work. About four hours of your time.
You know your business better than I ever will. My job is to get it out of your head and into a sequence that sells while you're doing something else.
Try it yourself
Check out a sample EEC.
Seven emails, six days. A real working course, about engineering careers, so you sit where your customer sits.
No waiting. Unsubscribe any time.
30%+
Once they arrive educated.
1 X
One payment. Runs for years.
One course. Three jobs.
01
A real reason to subscribe
You're offering to teach, not promising future value.
02
Pre-qualified before the call
They understand the value before you ever speak.
03
Wrong fits filter themselves
It says out loud who this isn't for. For free.
One-time cost
I build the whole thing
Runs for years
You own every word
How it goes.
About four hours of your time across the month, roughly an hour a week. Everything else is mine.
01
90 min
We talk
One call. What you sell, who buys, and what they always get wrong before they buy.
02
You: none
I research
Your market, your competitors, and the questions your buyers are already typing into Google.
03
1 hr per pass
I write, you approve
Full draft in your voice. You mark anything that isn't how you'd say it. Three passes are included in the contract, not billed as extras.
04
30 min
I build and hand over
Loaded onto a platform you control, tested end to end. Then it's yours, and it keeps doing its job for years.
What lands in your account.
Everything below is yours outright when the build ends. No license, no lock-in, no monthly fee to keep it running.
-
01
A five-to-seven email sequence
Written to teach, ordered to convert.
-
02
The landing page and opt-in copy
The offer that makes handing over an address feel obvious.
-
03
The sequence, live and running
Built on a platform you control, timed, tagged, and tested.
-
04
The last email, which is the one that sells
Every email closes with a next step. The last one makes the strongest push, earned by the six before it.
What it costs
One fee, quoted up front.
It depends on how long the sequence needs to be and how much research it takes. You get the number before any work starts.
What it isn't
Not an hourly invoice.
No retainer, no per-revision billing, no open meter. A finished asset for a fixed price, that keeps working for years.
Why it pays
It makes the call for you.
If buyers arrive confused, you're already giving that explanation on the phone, one person at a time. The course gives it once, to everyone, and lets them qualify themselves before they book.
The questions I always get.
Will it sound like me, or like you?
Like you. I work from how you actually talk on the call, and you mark anything that reads wrong before it ships.
What if my list is tiny?
Then this is the right order of operations. The course is the reason people join the list in the first place.
Do I need a big audience first?
No. It converts a percentage of whoever arrives. It works the same on ten visitors a week as on a thousand.
How long before it earns its money back?
Depends on your typical deal size, but most companies earn it back on one closed deal. Then it keeps working for years at no further cost.
What if I want to change it later?
You own every word and it lives in your account. Edit it, extend it, or hand it to someone else.
Can you do it for more than one offer?
Yes, but not at once. One course per offer, built one at a time, so each stays sharp about who it's for.
Still deciding? Read one first.
Seven emails over six days. It'll tell you more about whether this works than another page of mine will.
The course: The Technical Staff Member's Promotion Blueprint
- 01Welcome to The Technical Staff Member's Promotion Blueprint!
- 02Mistake #1: Always saying "Yes" to every request
- 03Mistake #2: Concentrating on low-level tactical work instead of higher-value strategic work
- 04Mistake #3: Assuming your manager knows your goals
- 05Mistake #4: Being a lone wolf by not asking for help
- 06Mistake #5: Stalling your education
- 07You've just completed the email course